You don’t have to be a programming wizard in order to create an app – there are plenty of resources out there to help you, and it doesn’t mean handing over your entire project to a third-party designer either; you can still have a strong amount of input to make sure the outcome is exactly what you hoped for.
The Research Stage
First, check the market for existing, similar apps. There may be quite a few, but you could still feel that your app has something unique to offer, so don’t be put off if somebody’s already done something similar – remember, there are a lot of apps out there.
You should also think as early as possible about monetisation – are your profits going to come from the price of the app, in-app advertising, in-app upgrade purchases, subscriptions, or some other source?
In some instances you may define success differently, such as in terms of increased brand awareness among your target demographic, or number of app users driven to your website.
Before you go any further, make sure you’ve asked – and answered – Business Insider’s three key questions for preliminary app development. Also review our guide to choose between Native, Web or Hybrid Apps?