Email Marketing: what you should know

Is your email marketing working? Do people even read your mails? Email marketing can be your best marketing and customer acquisition channel. Get started with email marketing today following our tips.

1- Email Title

If you try to sell already something in your title with the words “buy” or “sell”, people may be reluctant to read it. You could instead try to raise their interest,  with a story ” I had a discussion yesterday about…”, with a joke or just with a very sober title, really specific, and which clearly states why it is useful to open the mail.

2- Content

A good email title without interesting content might be disappointing for your readers as they have some expectations. Newsletters, email online courses, stories, discounts, news… What works well is to teach something, to be passionate about it. You can check Appsumo and subscribe to their newsletter to have a good example of email marketing campaigns.

 3-  Keep a casual tone

Keep your mail friendly, you can allow yourself being casual. People usually like when they have the impression that you, as a person, speak to them personally. It persuades them more.

4- Encourage them to reply

Like a call-to-action button, you can encourage your readers to do the thing you want. First, consider using a real email address and not a no-reply one. Then, ask them to give you a feedback, to answer a question or to take part into a debate. Let them be involved also on this platform.

5 – Layout of the mail

Pay attention to the images you want to use. They often are not displayed on the mail and the reader needs to authorise them. Try not to put too many images then.

Keep your mail simple,  short and with a lot of spaces. Separate the articles and make paragraphs.

Finally, do not forget to put sharing buttons at the end and an UNSUBSCRIBE one!

6 – Avoid the spam

The goal here is to avoid being in the spam box. Some tips can help you.

First, try to avoid these kind of typical marketing titles ” FREE STUFF INSIDE “ or ” Open to get a discount”. They contain keywords that the spam box notices and filters. Other little things increase the probability to be in the spam box: the capslock, the exaggerated punctuation “!!!!!! ?????”, too many numbers, too many colours/fonts/different sizes in your content.

Finally for your emails, you can use a different email address. In case of this one being filtered as spam, you would still have your normal address to send regular emails.

And… I guess that’s all, people! If you follow all these rules and provide interesting content, you won’t annoy anybody and you will be able to keep them in touch!

Anything else in your mind?


Victoria B.A

5 Tips To Get More From Your Linkedin Profile

Linkedin is becoming a must-have for business marketing, it has more than doubled its membership number in the last year and now grows at a person every second.
It is more powerful than Facebook or Twitter when it concerns your business and career as it is the largest business networking site in the world. Everything is more professional,your content but also the conversation you will have with other members.

1. Use Linkedin to improve your SEO

By being on Linkedin you will automatically improve your ranking but get the more of it by optimizing your profile. You have to fill every part of your profile especially the keywords. Do not forget to add the keywords and find the relevant ones as it will improve your ranking in the search result.
Plus, your Linkedin business page will automatically be ranking in the 10 search result for your business.

2. Use Linkedin Groups for networking

Linkedin groups are online forums on specific topics where you can chat with other members of the groups on the topic of your interest. It will allow you to share best practices and help out other members but also get some tips from them. To get value from it focus on few groups so that you could take time to participate regularly.

3. Use Linkedin Answers

Linkedin answers let members ask and answer questions on several topics. By answering or asking questions you could put yourself as a specialist in your area and be more than just a business that sells products/services. It is a way to socialize with other members and find prospect easily. 4. Find business service

4. Find business service

Linkedin is a business networking where you can find all the types of businesses so take advantage of it. You can easily reach business and find out more about their services/products. And if you look for a specific service like a developer you can find their skills, formations and more interesting their recommendations if they have one.

5. Ask for recommendations

With Linkedin you can have recommendations, it will appear on your profile and on the person that have done the recommendation profile. That’s why you should ask for recommendations from customers, clients and business partners. You’ll reach more people and get more credibility for your work.

It’s up to you now !


Safia C.

4 Marketing trends you should care about in 2013.

Hello !

We are almost in June and I just realised 2013 was not the “New Year” anymore. That’s incredible how time goes by so fast.Where have the new resolutions gone? I hope you did well with yours!

Anyway, we can now see what have been the marketing trends for the first months of 2013!

1) Content marketing

Oh no, I know that’s no news. But I have the impression that people really understood how much content was essential for a business. Look at this infographic:

Producing ENOUGH content is a key to success. What could be this content?

– blog

– e-book, free white papers

– newsletter

– guest post

– testimonials

– infographics…

Anything is good to attract new customers through your blog, engage them and make them stay in touch.



2) Social Media

Social media is still the best way to engage with the customers.

But Facebook and Twitter are not the only social media platforms. Others are not well-used and can represent for you the opportunity to stand out from the crowd. The key word is originality. And engagement. – I actually have two key words then. But I strongly believe in both of them.

Here are some examples of other social media platforms. Get started with them first before everybody else use them!

– REDDIT is the front face of the Internet (more useful than facebook)

– Pinterest marketing

– Slideshare marketing

– Tumblr marketing

– Instagram marketing

– Linkedin marketing

– Youtube marketing

– Vine marketing

– Google + marketing

3) Trends in image marketing

If you want to post photos or images in your blog or for your business, this is basically what you can do to improve sharing:

  • People like filters. Filters, filters everywhere. You have of course Instagram, or you can use PSD Photoshop colouring (that you can easily find on Deviantart, or sites/forums specialised in design).

  • Then the typography is important. Helvetica, Arial, aka the basic ones, are still well used and will always look good. But you can choose a more feminine one, play with the bold or the italic options…  Comic Sans Ms, having now a bad reputation now, is to avoid, like  illegible typos..

  • Finally, there are two beautiful effects in photography now. The first one is to blur the background, to make an object look really cool and stand out. The second one is to make composite photos: you blend two images to create one (but you will need Photoshop skills or a good designer!)

4) Emotion

Take the Anar Foundation ad for example , which had great impact.

The advertisement has no superfluous, it just talks about what is really essential. No funny things, no kittens, just a smart way to help children.

Be smart in the idea, not in the TV spot: that could be one good advice.



Do not hesitate to tell me what are your thoughts on these marketing trends, and if you have other points you would like to speak about.

Cheers ; )


Victoria B.A

6 WordPress Plugins I need to have, and that you need too.

Most of the sites are now on WordPress.

And I am pretty sure the plugins have something to do with that. They allow you to have a beautiful design and great features for your site. In a word, it is essential if you want to know what success looks like.

You have plugins for almost everything: social media, seo, design, coding….

1) Social Stickers

They are the cutest and the most colourful buttons I have seen so far.

Insert them in your widget on your sidebar for example, and people will be able to share your thoughts on any platform of your choice from Facebook to Pinterest.

2) Digg Digg

Digg Digg is a very famous plugin. It is a floating share bar. Thanks to it you can see all your social media at once and make the sharing easier.

Twitter, Facebook, Linkedin, Pinterest and Google+ are the first social media platforms you should focus on.

3) Clickdesk

Clickdesk is a live chat plugin. Your visitors can chat or call directly with you from their browser and you can even add your skype ID to receive the call easier.

It is simple to use and doesn’t require complicated stuff.

Be closer to your visitors!

4) Leaflets Maps Makers

Create the best map for free for your website. Your visitors will be happy not to have to find your address and go to Google Maps.

And you can pin, organize and share all your favorite spots!

Install it and choose the map of your dreams.

5) Slidedeck 2

“SlideDeck 2 for WordPress is a responsive slider plugin that lets you easily create content sliders out of almost any content. Connect to a variety of Content Sources like YouTube, Flickr, Twitter, WordPress posts and Pinterest to create gorgeous, dynamic sliders in a few clicks – no coding is required.”

Nothing to add, this is just genius!

It turns any wordpress blog into a much cooler one.

See great examples on the plugin website:

6) Finally a little plugin for your design. It is not compulsory for your business, but it makes your design look cooler: Page Navi

It replaces your old ← Older posts | Newer posts → links with beautiful new links!

And that’s all for the 6 plugins I like particularly these days…

Which one do you guys like the most?


Victoria B.A

Small Businesses and Social Media



Using social medial for small businesses becomes an important part of their marketing strategy as most of them have a Facebook or Twitter account. Linkedin, Google + or Pinterest are obviously less used but certainly not less interesting.

Actually, several factors are to be considered before getting social: your business type, your target, which platform do your target use, how often they use it, which content do they like…
As many factors that will help you define your digital strategy and which campaign you’ll set up in the next months.

What kind of Social Media do you use ?


iOS app downloads still twice Android downloads

The chart below is quite telling. Read it in the context of Android taking now 56% of the smartphone market share and you get an accurate picture of how different the average Android user is compared to an iOS user.

The great majority of Android devices on the market are low-end devices which are bought as cheap phones, by people who download maybe a couple of apps, and one is probably Facebook.

If you’re in the business of making apps, you’re targeting the app users market, not the smartphone users market, so keep these numbers in mind.



Via Mobile Statistics – Statistics Made Visual.

80% of mobile time is spent on apps

A five-year report from Flurry reveals an interesting statistic about the time users spend on iOS & Android  devices. The outcome speaks for itself: only one-fifth of the time on mobile devices is spent on web browsers whereas 80% is spent in apps. An no wonders, I think, since the app user experience still wins over that offered by the mobile web. continue reading →

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